Ashara Mubaraka: Information for our Neighbours

We are grateful for your support and patience as we host Ashara Mubaraka London 1444H. This page is to ensure you have the best and most accurate information about the event.  If your questions are not answered by the FAQs below, we encourage you to contact us:

Telephone: 0208 164 0700 
Email: localareaqueries@asharalondon.co.uk 

The Dawoodi Bohra community of London is holding an event between Saturday, 30th July to Sunday, 7th August, 2022, at Husainy Masjid, Mohammedi Park Complex and Mufaddal Sports Complex (previously the old golf driving range). 

Sermons and prayers will be conducted for attendees twice a day: in the morning from 10:00 to 14:00 and in the evening from 18:00 to 21:30. We expect to host a congregation of 12,500 to 15,000 each day throughout the event determined according to health, fire, and safety regulations. 

Belvue Park

  • Bellevue Park is being used, in a much reduced capacity, for car parking and processing of attendees
  • However, the Park will remain open to the public throughout the event. We recommend the following pathways for walking, exercise and dog walking routes so as to avoid event areas (see map below)

  • We have significantly reduced the scale of temporary structures on the site including the complete cancellation of one large marquee 
  • We have reduced parking facilities within the park

Legacy Project

We are in discussion with Ealing Council to fund a legacy project for the park.  We are seeking feedback on the project from our neighbours and fellow Northolt residents Please scan the QR code below to complete a brief survey.

Submit feedback now

Mandeville Parkway

We have made significant changes to ensure that we make the following provisions for our TEMPORARY USE of Mandeville Parkway

  • Less than half of the park will be used for event parking
  • Bus, rail and underground routes will run as usual
  • Marshals along key walking and driving routes to safely direct flow of attendees 
  • We will have dedicated teams to keep the park clean and tidy
  • Car entry and exit will be off the A312 only
  • No hedges or shrubs will be removed
  • After the event has concluded, the Park will be returned to its original state and enhanced where possible

Scheduled Road Changes

Applicable from: Saturday 30th July to Sunday 7th August 2022. 

  • Traffic on Rowdell Road will be managed during these times for the safety of pedestrians:
    • 08:30 – 11:00
    • 13:00 – 16:00
    • 18:30 – 22:30
  • During these times, traffic marshalls will allow large delivery vehicles requiring access to Belvue Business Centre or canal residents requiring access to the Yachting Club car park.

  • Belvue Road will become a two-way road with access for all residents throughout the event, with temporary removal of the bollard at the junction between the business park and residential section. 
  • Ealing Road will have a full parking suspension in place – however the Clocktower bays will remain in use as 1 hour stay parking spaces for customers of the local businesses

Additional FAQs

How many people will be attending the event?

We are expecting 12,500 – 15,000 people attending on a daily basis. This will be over two sessions each day. The number of attendees is limited as per requirements of health, fire, and safety regulations.

Will local bus routes be affected?

Bus routes will continue to run, though there may be some delays.

Will I be able to receive deliveries?

Yes.  Deliveries for residents will have access from Clock Tower and Belvue Road and then through to any roads that branch out from Belvue Road, including Court Farm Road and Sandringham Road. Disruptions will be limited.

Will my rubbish and recycling be collected on the scheduled days?

Yes. Rubbish and recycling will be collected as usual.

Will anyone block my drive?

Attendees will be strongly discouraged from parking on any residential streets. There have been parking spots allocated for attendees and walking routes identified. We have strategically placed street signs to notify our attendees not to park on the residential roads. From the commencement of the main event (30th July), marshalls will deter event attendees from parking on nearby residential streets, and we will have a tow truck to manage any incorrectly parked cars.

When was this event confirmed?

One unique component is the time at which the bidding for the event came to its conclusion. Several weeks of planning were in place; however, we were confirmed as successful in our international bid on Saturday, 9th July, 2022.  We began outreach as soon as practically possible after this date.  We started to make contact with businesses on the following Tuesday, and with residents on the first weekend after the announcement.  We offered information about the event and stressed our intention to ensure minimal disruption to their day-to-day activities.

What planning has been involved for this event?

We have worked hard with government authorities and management companies to ensure a safe and seamless event.  This will allow adherence to stringent regulations across multiple departments, with minimal disruption to our valued neighbours.

What are the structures being built on the old golfing range?

These are temporary marquees where our guests will participate in sermons and meals.  These marquees are being erected to minimise disruptions on the street. They will be dismantled and removed in the weeks following the event’s completion.

Where will community members be parking?

The vast majority of community members will be encouraged to use public transport. There will be parking facilities at four different locations all a 15-20 minute walk to the event venue to reduce traffic gridlock in the surrounding streets. Please note that walking routes will be mapped out to cause minimal disruption to residents.

How will you manage any impact to noise levels in the area?

We do not expect excessive noise during event hours.  To minimise disruption to neighbours, all attendees will have clearly marked walking routes to get to Husainy Masjid from pre-defined car parks and public transport access points. These routes will avoid residential streets where possible. There are regular communication notifications for attendees, reminding them to be mindful of our neighbours.

How will you ensure that the cleanliness of the local streets and neighbourhood is maintained?

Our community is dedicated to maintaining cleanliness and we seek to leave any area better than how we found it.  We have a department specifically dedicated to cleanliness and sanitation.  We will be picking up litter and removing waste daily.  All waste from the event will be processed and reused and will not end up in landfill. In addition we have onsite cleaners who will be cleaning the entire site including roads from 8am -11pm daily.

How will you ensure the health of the community stays intact and that NHS services will not be overwhelmed?

Our community will operate a medical centre staffed by volunteer health professionals – doctors, nurses, health and nutrition coaches etc. In addition we have first aid responders to help with emergencies and anyone who is acutely unwell. Workshops on wellbeing, mental health, heart health, and cancer prevention will be run across the 10 days.

What is Ashara Mubaraka?

Ashara Mubaraka is a period of ten days at the start of the Islamic new year during which many Muslims across the world commemorate the sacrifices of the Prophet Mohammed’s SAW grandson, Imam Husain AS, and his stand for justice, compassion and humanity. The Dawoodi Bohra Muslim community commemorates this period with a series of sermons and remembrance gatherings. You can learn more about this event by reading this article: https://www.thedawoodibohras.com/about-the-bohras/ashara-mubaraka/

Why is this year’s commemoration unlike previous years?

Ashara Mubaraka has been commemorated every year at Husainy Masjid in Northolt since its construction. This year the commemoration is distinguished by the presence of the community’s leader, His Holiness Syedna Mufaddal Saifuddin, who presides over an international gathering of community members in a different city every year.  This year, at the request of the Dawoodi Bohras living in the United Kingdom, His Holiness has graciously accepted Husainy Masjid in London as the venue for the series of sermons he will conduct over the duration of this even.

Who is His Holiness Syedna Mufaddal Saifuddin?

Syedna Mufaddal Saifuddin is the 53rd leader of the worldwide Dawoodi Bohra community. 

Hailed internationally as an ambassador of peace and goodwill, Syedna Mufaddal Saifuddin has dedicated his life to the service of the community and the betterment of society at large, with a special emphasis on education, environmental responsibility and socio-economic development.

Syedna Saifuddin travels thoughout the world drawing his followers closer to their faith, culture and heritage. He teaches them the (Islamic) values of peace and patriotism while emphasising the need for every member of the Bohra community to be productive citizens who make a positive contribution to the social fabric of their respective countries.

You can learn more about Syedna Mufaddal Saifuddin at https://www.thedawoodibohras.com/about-the-bohras/syedna-mufaddal-saifuddin/

What contributions do Dawoodi Bohras make to their local communities?

Dawoodi Bohras are known throughout the world for their devotion to their faith, their love and patriotism for the countries they call home, and their commitment to law and order. 

With roots in trade and commerce, many Dawoodi Bohras here in the United Kingdom run successful businesses: creating jobs, generating wealth, and contributing to the development of the capital. Due to an emphasis on higher education for both women and men, our local community includes many doctors, IT professionals, teachers, academics, and public servants spread over most of London’s 32 boroughs. 

We regularly take part in donations to the Ealing Foodbank, fundraisers for Macmillan Cancer Support, Shooting Stars Children’s Hospice and MIND for better mental health. You can learn more about our contributions to the country at https://uk.thedawoodibohras.com/.

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